Archives for : Retailers

LORALETTE – A NEW BRAND FROM AVENUE

Loralette from Avenue

 

Loralette

 

Many of you have already heard the good news. For those who haven’t, a new brand from Avenue, a top national retailer for women’s plus size clothing was launched earlier this year with much anticipation. The brand’s target market is curvy girls who wear size 14-24 and are in the 25-35 age range . 

Loralette products are available online at loralette.com…. Go there now, check it out, see what you think!

 

 

 

Retailer Torrid to Show at New York Fashion Week

Plus-Size Women’s Brand Torrid Set To Become The First To Present At NYFW During The Torrid Runway Show.

Torrid will present the runway event on Tuesday, September 12, 2017. The NYFW: The Shows will feature the 2018 Spring/Summer collections. By doing so, Torrid will becomet he first plus-size women’s fashion brand to do so. The event will feature finalists from the third annual Torrid Model Search.

Torrid will also use the runway event as part of their 2017 Model Competition. Ten contestants in their third annual Model Search competition will use this event to show what they have to three celebrity judges, influencers, and the world. A third and final round awaits the competitors after which a winner will be chosen by Torrid friends and fans.

Torrid runway show

Supermodel Candice Huffine

The Torrid runway show will also serve as a showcase for the brand’s third annual Model Search competition, serving as the semi-final competitive round for the top 10 finalists. Selected by a panel of judges comprised of influencers and celebrities including designer and Project Runway winner Ashley Nell Tipton, celebrity makeup artist Pricilla Ono, and supermodel Candice Huffine, these finalists will walk the runway before going on to a third and final round of competition, where the winner is chosen by Torrid friends and fans.

On the runway, Torrid plans to unveil a preview of its Spring 2018 collection, featuring 40 looks representing key trends for the upcoming season: edgy rock n’ roll, romantic boho, and elevated details including hand embroidery and painted elements. NYX Professional Makeup, a leader in the global color cosmetics industry, will finish off each look with their line of on-trend products as the official makeup sponsor.

“As a brand that is committed to helping all customers find her personal style, we at Torrid feel it is important to showcase the diversity of plus offerings on the most influential stage in fashion,” says Torrid CEO, Kay Hong. “Ultimately our objective is to show great fashion combined with body positivity and inclusivity.”

For more information on Torrid’s Model Search just go to Torrid.com/modelsearch where applications can be submitted through August 13.

 

Torrid Celebrates #TheseCurves Campaign and 2017 Swimwear Line with 2nd Annual Pool Party

Torrid Pool Party #TheseCurves at The Monaco Mansion in Orange County

Torrid Pool Party

Maria Gimena and Lyanne Lynette — Photo by Joe Scarnici/Getty Images for Torrid

Torrid, the plus size retailer for women size 10-30, hosted the 2nd annual pool party on Saturday May 6, 2017  at a private mansion in Orange County, CA.  The guests included the 2017 and the 2016 winners of the Torrid Model Search Maria Gimena and Lyanne Lynette. Other models in attendance were Catherine Li, Erica Jean Schenk, Jourdan Jerome, and Kristina Yeo.  The event was hosted by Girl Code comedian Nicole Byer  and included more than 90 plus size influencers and guests. Nadia Aboulhosn, Gabi Gregg, Ashley Neil Tipton, Ann O’Brien, Natalie Hage  and more.

The event also included a showcase of some of Torrid’s pieces from the current and upcoming 2017 swimwear collection.

 

Torrid Pool Party May 6, 2017 Orange, California

Photo by Joe Scarnici/Getty Images for Torrid

ORANGE, CA – MAY 06: (L-R) Ashley Nell Tipton, Nicole Byer, Amanda Bourne and Troy Solomon at Torrid #TheseCurves Pool Party at The Monaco Mansion in Orange County on May 6, 2017 in Orange, California.

 

More

Visit Torrid

More Torrid 2nd Annual Pool Party on PMT

 

Gabourey Sidibe in full TORRID mode for SXSW 2017

Actress Gabourey Sidibe attended the 2017 edition of SXSW to participate in “THE FEMALE LENS: CREATING CHANGE BEYOND THE BUBBLE”. This discussion is part of Glamour’s “Powered by Women” initiative. It’s an ongoing discussion of how female directors, writers, and actors are using their work to change the perception of women onscreen and off.

 

Gabourey Sidibe

Gabourey Sidibe for TORRID

As quite a few people already know, Gabourey has lost weight recently. She wore full TORRID at the SXSW event to accentuate her new look. We think it helped make her look even more fantastic!

 

Gabourey Sidibe

The Look

Gabourey Sidibe

Torrid Floral Challis Bell Sleeve Dress, $45.98

Torrid Cage Lace Up Stacked Block Heels $56.90

==========

Available at Torrid boutiques and torrid.com

 

Addition Elle #CurvyCastingCall Model Search 2017

Attention all curvy models, Addition Elle has launched it’s #CurvyCastingCall model search for the 2017 fall campaign with some fabulous prizes and fantastic opportunities.

The contest entry period started March 7 and runs through March 28, 2017. It’s open to all Canadian and American residents.

The prizes include a chance to appear in the Addition Elle Fall 2017 photoshoot; a chance to walk in the New York Fashion Week edition of the Addition Elle runway show. Also included is a chance of winning a year of professional representation by Wilhelmina Models and a portfolio photoshoot; and a chance at a $1,000 shopping spree from Addition Elle.

 

HOW TO ENTER

All you need to do is follow the link to the Addition Elle website and follow the easy step by step instructions to enter for your chance to win. While you are there, you can see some of the contestants who have already entered.

Selection Process

There is a handy selection process chart on the Addition Elle website. It explains the selection process leading up to the selection of the contest winner.

After several rounds of competition, the winner will be announced May 9, 2017.

 

 

#CurvyCastingCall

Ashley Graham

Remember, the deadline to submit entries is now through March 28, 2017 !!!