Curvy Kate, the D cup plus specialists are taking their annual Star in a Bra competition to America. The competition begins April 5, 2012 and will search the country for a naturally curvy woman who will become the face and body of the brand.
The Star in a Bra search will be run through the brand’s new USA Facebook page and encourages fans to submit their favorite lingerie shots to win an international modeling contract and a year’s worth of Curvy Kate Lingerie. They will also be flown to the UK to take part in the brand’s latest marketing campaign with fellow UK and Australian winners.
The competition strives to celebrate healthy curves, a positive body image and diversity. Curvy Kate Marketing Manager, Hannah Houston, stated, “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Our model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. If you can wear Curvy Kate lingerie – you’re in.”
“We have found a great mix of models since our launch in 2009. From E to J cups and from size 10 to 18 girls – each and every one brings their own personality to our brand and we’re really looking forward to meeting the US winner.”
After 5 successful competitions in the UK and Australia, by the award-winning, Curvy Kate, women in America now have their opportunity to compete for some fabulous prizes and recognition. The winner is scheduled to be announced in late June 2012. Go to their Facebook page for all the entry info and contest rules.