At 1:00pm EST, February 17, 2011 OneStopPlus.com launched it’s virtual fashion show online which was also broadcast live from a Jumbo-Tron in Times Square, New York. On the ground a large crowd watched the 10 minute presentation including plus-size model Lizzie Miller, the new brand ambassador for OneStopPlus.com and several top company and industry representatives.
The internet simulcast aired globally including OneStopPlus.com locations in the U.S., France, U.K., Belgium, and Sweden. The internet locale featured an online chat service where viewers gathered long before the broadcast to meet, greet, and discuss the event. The chat line was open during the runway show and viewers watched and commented during and long after the show was over. The bonus here was that the person chatting could have been across the street or across the pond.
The show’s only model was the lovely Robyn Lawley, who modeled 30 looks from “Collection by OSP”, a premiere brand created exclusively for the fashion show.
Here are a few looks from the Fall 2011 Fashion Show which coincided with New York Fashion Week.
What did you think of the show ?